While we search for change in hairstyles, we also search for ways to help our hair look and feel beautiful. Our partner company Loreal is a World Leader in haircare and innovation and their latest invention is 2nd to none in supporting this.
If blonde we want to remain ‘cool’ for longer, we want colour that lasts, and we want beautiful shiny hair.
While having coloured hair continues to increase, (let’s face it, who wants to feel old?) as consumers we fear damage to our hair, unreliable colour , and going yellow quickly after leaving the salon.
So what it it that causes this to happen?
Metal in the hair
It’s actually the metal in hair that varies that causes this problem and this is dependent on where we live and our water quality and our hairs porosity. Unfortunately in New Zealand we are in the top 10 highest countries in the world for metal concentration in the hair.
Metals INSIDE the hair fibre creates risk of breakage and unreliable colour, metals are also present in water – from water used to wash hair, to treated pools to rivers and seas. The concentration of metals can depend on the localisation and pipeline quality.
How can I detox my hair from metal?
Introducing L’Oreal’s METAL DETOX – compatible with all colour & lightening brands in the L’Oreal colour family.
With the discovery of Glicoamine, the molecule small enough to penetrate & neutralise metal inside the hair fibre, resulting in 87% less breakage risk and 100% reliable colour result.
Think of protection and prevention vs solution or cure.
What’s involved in the process?
There are 3 to 4 steps included to Metal Detox, dependent on the texture of your hair – 3 of which we include in-salon with your colour service and 1 that supports the continuation of this at home.
So if you suffer from colour fading or feel like being coloured is harming your hair then Metal Detox could be your answer…
Ask your stylist if L’Oreal Metal Detox is right for you!